EUE43E

Trade and Commerce

KOFGarant předmětu: Ing. Olga Regnerová

Detail předmětu

Typ předmětu:
Zařazení do semestru: 4.
Hodin přednášek/semestr: 28
Hodin cvičení/semestr: 28
Exkurze:0
Zkouška: písemná a ústní
Předpoklady:
Popis, cíl a formy výuky:The course is intended to basic elements and process in interior and foreign trade, readiness of enterprises to push merchandise to international markets and consumer behaviour at domestic and international context as well

Kmenová literatura

1Campbell, D.: Business for non-business students, DP Publication Ltd., London 1994
2Czinkota-Ronkainen: International Marketing, The Dryden Press 1990
3Hermann, A.H.: International Trade Terms, Radix s.r.o., Praha 1996
4Hoffman, M.: Business Ethics, Mc Graw Hill 2000
5Kotler, P.: Marketing, Management, Prentice Hall 1994
6Laudon, K.C.: Business information System, Dryden Press 1998
7Morgen, G.: Images of organisation, Sage Publications Inc. 1998
8Palmer, A.: The business and marketing environment, Manchester University Press 2001
9Quinm, J.B.: The Stategy process, Prentice-Hall International 2002
10Thomas, G.P.: Government and the Economy Today, Manchester University Press 2001
11Zodl, J.A.: Export-Import, Betterway books, Ohio 1995
12Czech Trade: Facts on foreign trade, 2000-2005

Doporučená Literatura

1Kaftan, M.: Modern Business English, LEDA, Praha, 2001
2Black, J.: Dictionary of Economics, Oxford, Ny 2003
3Buhalis, D.: Tourism Business, Frontiers, Elsevier, 2006
4Mac Kenzie, Ian.: English for Business Studies, Cambridge, 1997