ERE27E

Business Strategy EM

KRGarant předmětu: prof. Ing. Jan Hron, DrSc., dr. h. c.

Detail předmětu

Typ předmětu:
Zařazení do semestru: 10.
Hodin přednášek/semestr: 20
Hodin cvičení/semestr: 10
Exkurze:0
Zkouška: písemná a ústní
Předpoklady:Management, Management Theory, Economics
Popis, cíl a formy výuky:To develop awareness and understanding of strategy applicable to business and organization. To develop an understanding of the overall strategic issues facing an organization and therefore the broad perspective from which to appreciate their own contribution to the organization’s purpose. To develop an understanding of the strategic management issues. The course comprises both reading material (preparatory, and in course, assessment of case studies, lectures and business simulation.

Kmenová literatura

1Baye, M.R. Managerial Economics and Business Strategy. McGraw-Hill:USA, 1997
2Bower, J.L. Business Policy. McGraw-Hill:USA, 1995
3Grant, R.M. Contemporary Strategy Analysis. Blackwell Business:UK, 1993
4Tomspon, J.L. Strategic Management. Thomson Learning, United Kingdom 2001
5Hitt, M. A., Ireland, R. D., Hoskisson, R.E. Strategic Management: competitiveness and globalization. Santh - Western College Publishing, USA 2001
6Daft, R. L. Management. Thomson Learning, Ohio USA 2004
7Fitzory, P., Hulbert, J. Strategic Management: creating valve in turbolent times. John Wiley a sons, Inc., UK 2005
8Donelly, Gibson, Ivanicevich Management. Praha: Grada, 1999

Doporučená Literatura

1Bingham, F.G. Business Marketing Management. NTC:USA, 1997
2Hisrich, P. Entrepreneurship. McGraw-Hill:USA, 1998
3Nickels, McHugh. Understanding Business. McGraw-Hill:USA, 1999